book : "Start Small, Stay Small: A Developer's Guide to Launching a Startup"

In these tough economic times, some of you who are developers may think to start their own business. The Start Small, Stay Small: A Developer's Guide to Launching a Startup book is about developers who want to start their startup. David Welton has written a review on his blog : Start Small, Stay Small: A Developer's Guide to Launching a Startup.

I find the « Starting for the Right Reasons » discussion very useful : it's so easy to be wrong on this.

Here is an extract :

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Most developers want to build software products for the wrong reasons.

Reason #1 : Having a Product Idea
If you have an idea for a product, odds are high that you have a product/project confusion.

A project is a software application you build as a fun side project.
[...]

A product is a project that people will pay money for. In other words, it's a project that has a market (a group of people who want to buy it). Without a market, a software application is just a project.

Most developers who come up with an idea know exactly how they will build it, but no idea how they will reach potential customers. They think a link on TechCrunch will drive hundreds, if not thousands, of sales.

On rare occasions the product-first approach works, but for the most part it's a recipe for failure.
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